Section 1
, Sep 6 - Dec 06, 2000
48 Cooper Square.

3 credits

Descriptions and analyses of the specific factors that account for the profitability and, hence, survival of different sectors of the book industry: education, scholarly, reference, and trade. Starting with explanations and comparisons of the fundamental business equations in publishing, students learn how to estimate the potential profitability of hypothetical publishing ventures. (Prerequisite: Financial Analysis, Controls, and Accounting in Publishing/Y59.1150)