Section 1 Thurs. 6-8 p.m., Sep 28 - Nov 16, 2000 David Williams The Norman Thomas Center, 111 E. 33rd St. Add course to selections How do you find and reach the right audience for a magazine? Circulation is a key and essential component of every successful magazine enterprise. Students examine successfully proven paid and controlled circulation methods as well as new and creative approaches in this highly competitive field. Explores the basics of subscription and agency sources, fulfillment systems, and the rapidly changing rules and techniques of newsstand distribution. Other topics include: renewals, collection techniques, direct response copywriting, and statistical analysis. Guest speakers. 1.5 CEU.
