Section 1
, Sep 26 - Nov 28, 2000
48 Cooper Square.

3 credits

Developing products for the evolving multimedia field requires an understanding of: content development, a knowledge of industry trends, and the ability to develop and distribute deals that successfully bring your product to market. This course examines consumer demand, industry projections, delivery platforms, sources of material, the product development process (including marketing and customer support), testing, packaging and distribution, marketing and copyright issues, and product protections and registry procedures. Students are required to work in teams and create a product development plan.