Section 1
Thurs. 6.20-8.20 p.m., Sep 28 - Dec 07, 2000
Riva Syrop
The Hebrew Union College-Jewish Institute of Religion, 1 W. 4th St.
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Sec. 1: Thurs. 6:20 - 8:20 p.m., Sept. 28 - Dec. 7 (10 Sessions) Rive Syrop, Vice President - Online Services, efit.com; and Samantha Saturn, President, Saturn and Associates. The course explores for publishers the opportunities of marketing and distributing electronic products and information services. Sessions focus on defining the electronic markets and nwe businesses in the fast-forward industry, then move into developing market plans that redefine the "traditional" rules. Models are provided for promoting and distributing products through the World Wide Web, online catalogs, e-mails, listserves, and hyperlinking to other sites. Examples of publishing companies who have developed innovative electronic marketing techniques are reviewed.