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MASTER OF SCIENCE IN PUBLISHING
New York City is the world center of the publishing industry. The graduate program in publishing is designed to educate a new generation of managers to lead companies in this industry. These managers, while broadly trained, are especially sensitive to the application of new technologies.
COURSE OF STUDY
The Master of Science in Publishing was developed through the joint efforts of New York University and a distinguished group of industry leaders. To obtain the degree, a student completes 38 credits of graduate education chosen from a required core of courses in the functional areas of publishing and a concentration in either book or magazine publishing. For all students, the final capstone course permits them to pursue a research project centered in the industry, company, or specific area of most value to them.
PART I - CORE COURSES
Required eight core courses (24 credits)
Print Communication Technology II (Book and Magazine concentrations) E24.2502
Information and Interface Design (Digital Publishing concentration) Y52.4500
Publishing: Books, Magazines, and Multimedia Y59.1000
Managing the Publishing Enterprise Y59.1100
Financial Analysis, Controls and Accounting in Publishing Y59.1150
Marketing for Publishing Y59.1200
Information Technology Management in Publishingn Y59.1210
Publishing Law: Issues in Intellectual Property Y59.1250
Principles and Applications of Publishing on the Internet Y59.1360
PART II - CONCENTRATION 1: BOOK PUBLISHING
The Book Publishing Concentration consists of four courses. After a student has finished their core courses, they may proceed to conentrate in either Book, Magazine or Electronic Publishing.
One must take a minimum of nine credits to concentrate in Book Publishing.
Principles of Profitability in Book Publishing Y59.3300
Book Editing Y59.3320
Trade and General Book Publishing Y59.3330
Professional Book and Information Publishing Y59.3340
CONCENTRATION 2: MAGAZINE PUBLISHING
One must take a minimum of nine credits to concentrate in Magazine Publishing
Magazine Financial Management Y59.3100
Editing Periodicals Y59.3120
Magazine Circulation Y59.3140
Advertising in Magazines Y59.3150
CONCENTRATION 3: ELECTRONIC PUBLISHING
One must take a minimum of nine credits to concentrate in Electronic Publishing
Web Technologies Y52.4510
Electronic Content Development Y59.3530
Magazine Technical, Professional Publishing on the Internet Y59.3540
Web Marketing and E-Commerce Y59.3550
The Business of Online Publishing Y59.3560
PART III - ELECTIVE COURSES
Students select one out of the following five courses for a minimum of three credits.
Publishing on the Internet E24.1604
The Language of Communication: From Cave Painting to Virtual Reality E38.2087
Fundamentals of Direct and Database Marketing Y50.1010
Web Technologies Y52.4510
Multimedia Marketing and Product Development Y59.3510
Mentored Academic Study Y59.3900
PART IV - CAPSTONE COURSE
Capstone Courses (two credits)
Advanced Special Project in Publishing Y59.1900
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Requirements
Fall 2000 Course Offerings
Spring 2001 Course Offerings
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