Magazine Awards
The 2000 National Magazine Awards celebrate editorial excellence in the magazine industry. This year, some of the winners included Saveur Magazine and The New Yorker, which received 11 nominations and won three awards

GENERAL EXCELLENCE
category honors a magazine (in four circulation groups) for its performance in achieving its editorial objectives:

Over 1,000,000 circulation
National Geographic: William L. Allen, editor, for February, August, December issues.
"With the world as its focus, National Geographic consistently exceeds our already high expectations. It covers topics that have become commonplace in an uncommon way such as the history of writing, which turns something we take for granted into a magical mystery tour through time and culture. It never fails to find new things to show us and new ways to show us the old."

400,000 to 1,000,000 circulation
The New Yorker: David Remnick, editor, for January 11, February 22 & March 1, July 12 issues.
"In its 75th birthday year, it has never been more popular for its blend of fiction, reporting and feature writing. With great prose, dazzling photography Ö and, of course, those wonderful cartoons, The New Yorker continually delights and surprises us with fresh and provocative views of the most significant stories of our time."

100,000 to 400,000 circulation
Saveur: Dorothy Kalins, editor-in-chief, for May/June, September/October, November issues.
"In a crowded field of food and lifestyle magazines, Saveur stands apart with its breakthrough combination of sumptuous photography and impeccably researched articles. Whether it's celebrating the cuisine of Venice or the down-home cooking of Baltimore, Saveur dazzles the eye and the palate."

Under 100,000 circulation
Nest: Joseph Holtzman, editor-in-chief and art director, for Spring, Summer, Winter issues.
"Nest is not just a magazine -- it's a full-sensory experience. Whimsical, original and rule-free, it delights and surprises readers with every turn of the page, leaving them with a sense of how rich the human invention of 'home' really is."

PERSONAL SERVICE
for articles that clearly and compellingly help readers take action to improve the quality of their lives
PC Computing (renamed Smart Business for the New Economy): Paul Somerson, editor-in-chief; Wendy Taylor, editor, for Small-Business Secret Weapons, by Bonny L. Georgia, Part 1, September; Part 2, October; Part 3, November.
"In a fast-paced, rapidly changing, highly competitive world, small and medium-size companies need to leverage every advantage possible. With witty text, whimsical illustration and exhaustive research, PC Computing's 'Small Business Secret Weapons' shows business owners how to boost their bottom lines, look bigger than they are, and know more about the competition than they know about themselves."

SPECIAL INTERESTS
for articles that foster enjoyment of leisure-time interests
I.D. Magazine: Chee Pearlman, former editor-in-chief, for its special issue Loving Las Vegas, September/October.
"With its completely fresh look at Las Vegas, I.D. magazine once again finds design in all the right places -- in the neon signs, on the carpet, in the costumes, at the buffet - with the wit and intelligence that makes the magazine a winner."

REPORTING
for articles that give a definitive account of, or uncover new information about, an event, a situation or a problem of contemporary interest and importance
Vanity Fair: Graydon Carter, editor-in-chief, for Madness Visible, by Janine di Giovanni, July; The Forensics of War, by Sebastian Junger, October.
"These two reports in Vanity Fair put the reader at ground zero in an ugly war and brings them face to face with the suffering and despair of the brutalized victims. The ongoing investigations show the compelling evidence that will ultimately bring the war criminals to justice. Both are memorable pieces of on-the-scene reporting."

FEATURE WRITING
for an article that treats its subject with imagination, originality and stylish writing
Sports Illustrated: Bill Colson, managing editor, for Moment of Truth, by Gary Smith, July 26.
"The winner is Sports Illustrated. The Scene: the Texas Christian University locker-room. The Time: moments before the Cotton Bowl game against Syracuse featuring that team's star, Jim Brown. Author Gary Smith persuades us that what really counted was not the gameÖbut the thoughts of each player about the challenges that lay ahead."

PROFILES
for an article that presents an original and illuminating portrait of a person, whether famous or obscure
Sports Illustrated: Bill Colson, managing editor, for The Ring Leader, by Frank Deford, May 10.
"In Sports Illustrated, Frank Deford uses his talent and sensitivity as a writer - first to gain an amazing level of trust and candor from Bill Russell - then to tell the story of an African-American triumph over the course of four generations. This compelling analysis of Russell as the sport's most generous team player gives even greater meaning to this athlete's majesty."

PUBLIC INTEREST
for articles that are outstanding examples of analytical or expository journalism that bring exceptional clarity, interpretation and insight to a subject, and have the potential to influence national or local public policy
The New Yorker: David Remnick, editor, for The Demon in the Freezer, by Richard Preston, July 12.
"As Richard Preston makes clear, biowarfare can be practiced by micro cults or mad individuals with nothing more than high school chemistry and paltry resources. Smallpox may be the weapon of choice, and The New Yorker and Preston deserve credit for helping to sound the alarm on a threat of global proportion."

DESIGN
to honor a magazine for excellent and innovative visual presentation that enhances the magazine's mission
Fast Company: Alan M. Webber and William C. Taylor, founding editors; Patrick Mitchell, art director, for September, October, November issues.
"Inventive...creative...high voltage. Fast Company thinks out of the box the way its readers do in the workplace. From its strikingly bold covers to its combination of strong typography, smart and amusing illustrations, and bold and compelling photos - the magazine states its claim in the unchartered magazine world that blends work and play."

PHOTOGRAPHY
to honor a magazine for excellent use of photography as a part of its editorial presentation
Vanity Fair: Graydon Carter, editor-in-chief; Susan White, photography director, for April, September, December issues.
"Vanity Fair has redefined portraiture by capturing the subject in surprising, dramatic ways. The work of Annie Leibovitz, Herb Ritts and Bruce Weber, to name a few, set new standards for magazine photography."

FICTION
to honor a magazine for its publication of excellent fiction
The New Yorker: David Remnick, editor, for The Third and Final Continent, by Jhumpa Lahiri, June 21 & 28; The Barber's Unhappiness, by George Saunders, December 20; Dominion, by Robert Stone, December 27 & January 3.
"Last year The New Yorker published 65 works of fiction - more than at any other time in nearly a decade. These Ellie-honored stories by George Saunders, Robert Stone and Jhumpa Lahiri illustrate what the magazine strives for: variety, ambition, and risk."

ESSAYS
for writing that can be a nonfictional point of view, personal reflection, commentary, editorial opinion or humor
The Sciences: Peter G. Brown, editor, for Clock of Ages, by Brian Hayes, November/December.
"The Sciences is the cultural magazine of science - a forum for new ideas, from anthropology to zoology. Told with wit, grace and ironclad scholarship, this winning essay, a contrarian look at millennial excess, is more than a description of technical virtuosity - it illuminates our complicated future."

REVIEWS and CRITICISM
for either short reviews or longer critical pieces that embrace subjects ranging from arts and lifestyle to politics and society
Esquire: David Granger, editor-in-chief, for three columns by Tom Carson, And the Leni Riefenstahl Award for Rabid Nationalism Goes to..., March; The Gospel According to Homer, July; The Last Great Movie of the Century, October.
"In Esquire, critic Tom Carson covers television, movies, video, and the Internet - almost anything on a screen except your screensaver. He can stop a trend in its tracks, or spot one on the rise. All in all, he has what a great critic must have - intelligence, enthusiasm, and the courage of his convictions."

GENERAL EXCELLENCE IN NEW MEDIA
to honor an Internet site that originated from an existing print publication that most effectively serves its intended audience and reflects an outstanding level of interactivity, journalistic integrity and service
Business Week Online: Bob Arnold, editor
"Using tools, message boards, web-only features, and technology, Business Week Online not only delves deeply into business and management strategy, but also explores personal finance. Business Week Online is a truly essential destination on the information highway."