Robert Baensch

B.A., S.E.P., clinical associate professor of publishing and director, Center for Publishing, NYU. Faculty, Stanford Publishing Institute; SCE Award for Outstanding Service and Teaching Excellence.

BIO:
Clinical Associate Professor of Publishing and the Director of the Center for Publishing. Before joining NYU, he was a consultant for publishing and president of Baensch International Group Ltd., New York. He was senior vice president for marketing for Rizzoli International Publications, Inc., and prior to that he was director for publishing at the American Institute of Physics from 1988 to 1991, responsible for over 60 journals, a book program, microform publishing and database information services. From 1983-1988, Mr. Baensch was vice president-marketing of Macmillan Publishing Company where, in addition to a full range of marketing/sales responsibilities, he directed the Macmillan Software Company and English as a Second Language Multimedia Program. Prior to 1983, he was president of Springer Verlag New York, and from 1968 to 1980 vice president and director of the International Division of Harper & Row Publishers, Inc. Mr. Baensch started his publishing career with the McGraw-Hill Book Company, where he was manager of the Translation Rights Department and editorial director of the International Division. B.A., The Johns Hopkins University, SEP, Stanford University Graduate School of Business.