MAGAZINE PUBLISHING

Magazines and professional journals face continuing changes in technology, developing circulation, and building advertising revenues. Changes within paid circulation, controlled circulation, and advertising affect the economics of magazine publishing.

The new areas of online delivery and World Wide Web sites provide a complex set of challenges. This program offers exciting new courses on specific topics, developments, and skills that enable individuals to make the transition from reactive to proactive management in their careers.

Take any course that meets your needs, or choose to pursue the Certificate in Magazine Publishing or the Certificate in Business-to-Business Publishing .

For more information, call (212) 790-3232.

Magazines from Mission to Magic and More: An OverviewX59.9500
Magazine Editorial Planning and ManagementX59.9518
Magazine CopyeditingX59.9520
Magazine Production and ManufacturingX59.9541
Magazine CirculationX59.9550
Magazine Advertising Sales and MarketingX59.9560
The Economics of Magazine PublishingX59.9580
Fundamentals of Direct and Database MarketingY50.1010
Consumer Behavior and Market ResearchY50.1020
Media: Traditional, Contemporary, and InteractiveY50.2010
Direct Marketing and the InternetY50.3050
Information and Interface DesignY52.4500
Web TechnologiesY52.4510
Publishing: Books, Magazines, and MultimediaY59.1000
Managing the Publishing EnterpriseY59.1100
Financial Analysis, Controls, and Accounting in PublishingY59.1150
Marketing for PublishingY59.1200
Information Technology Management in PublishingY59.1210
Publishing Law: Issues in Intellectual PropertyY59.1250
Principles and Applications of Publishing on the InternetY59.1360
Advanced Special Project in PublishingY59.1900
Magazine Financial ManagementY59.3100
Editing PeriodicalsY59.3120
Magazine CirculationY59.3140
Advertising in MagazinesY59.3150
Principles of Profitability in Book PublishingY59.3300
Book EditingY59.3320
Trade and General Book PublishingY59.3330
Professional Book and Information PublishingY59.3340
Multimedia Marketing and Product DevelopmentY59.3510
Electronic Content DevelopmentY59.3530
Magazine Technical, Professional Publishing on the InternetY59.3540
Web Marketing and E-CommerceY59.3550
The Business of Online PublishingY59.3560
Mentored Academic StudyY59.3900
InternshipY59.3910

Note: The following courses are not applicable to this certificate program:

  • Global Media in a Global Marketplace / X12.9131
  • Writing for Newspapers and Magazines / X32.9500
  • Writing for Magazines / X32.9527
  • Getting Published in Women's Magazines / X32.9534
  • On Writing Well for Journalists / X32.9556
  • Writing for the Teen Magazine Market / X32.9557
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