AROUND THE WORLD INTERNATIONAL PUBLISHERS ASSOCIATION CONGRESS Every four years the Association of American Publishers gathers for a global congress which this year took place in Buenos Aires, Argentina. More than five hundred and fifty publishers from 64 countries gathered on May 1 to 4 to discuss such major topics as copyright, role of new technologies and the Internet, distribution to developing countries and globalization of publishing. Mr. Robert E. Baensch, director of the NYU Center for Publishing, was invited to be one of the guest speakers and made a presentation on the topic of ìEducation and Training in Publishing.î On May 4th, Mr. Baensch gave a full morning lecture at the NYU Center in B. A. to over forty-five students of the University of Buenos Aries publishing and journalism programs. He also participated during the 26th Feria del Libro or International Book Fair, which boasts an attendance of over one million visitors during the twelve-day event. BRAZIL Mr. Baensch was in Sao Paulo to visit the three publishing houses that have sent students to the Master of Science in Publishing degree program. We are very proud that Evando Fontes, Martins Fontes Editora; Tomaz A. Garcia, Folha de Sao Paulo; and Maura Silva, Mauricio de Sousa Productions, Ltd. have all graduated from the graduate program here in New York. While in Sao Paulo, Mr. Baensch also visited the 16th Bienal International do Livro which is the largest book fair in the country with more than 580 participating exhibitors. The cumulative attendance for the first four days was 324,115 visitors including 57,988 students. FLORENCE, ITALY E-Commerce: Developing New Online Businesses for Publishing A Management Seminar for European Publishers The Center for Publishing at New York University organized a special management seminar on E-Commerce: Developing New On-Line Businesses for European Publishers. It took place from February 2 through 5 at the Villa La Pietra in Florence, Italy. The event was successful because the attendance was limited to forty participants to allow for round table discussions, case study reviews, and exploration of new ventures. The other real added value was that fourteen countries were represented thus reflecting the international reach of the Internet. MANAGEMENT SEMINARS FOR CHINESE PUBLISHERS IN BEIJING AND SHANGHAI The Center for Publishing at New York University's School of Continuing and Professional Studies conducted two management seminars for Chinese publishers, one in Beijing (January 17-19), and one in Shanghai (January 20-23). Nearly 250 participants in total attended the seminars, titled, Managing Organizations during Change: Strategic and Financial Planning for Growth. Topics covered during the publishing management seminars included: New developments in China's publishing industry, Organization of multinational publishing corporations, Managing Planned Change, and Planning for growth including strategic and financial planning. The publishing industry in China has gone through considerable transitions over the past five years and there are now 566 book publishing houses, more than 40,000 people are employed in the communications industry. Revenues for the book and magazine publishing industry has grown at an annual rate of about 20 percent to reach more than ten billion yuan at the end of 1998. On-line publishing and on-line bookselling have started in the past six months reflecting the dramatic growth in PC sales to reach a projected 34 million Internet users by 2003. "What was supposed to be one top management seminar for 50 participants turned into two larger events due to our approach including case studies and workshop sessions," explains Baensch. "The management seminars provide for increased international relations, and an opportunity to develop exchange programs with universities in China." Seminar leaders from NYU's Center for Publishing included: Robert Baensch. Clinical associate professor of publishing and director of NYU's Center for Publishing, Mr. Baensch held executive-level positions with the American Institute of Physics, Macmillan Publishing Company, Springer Verlag New York, Harper & Row, and the McGraw-Hill Book Company. He currently is a member of the Board of Directors of the Book Industry Study Group Inc., New York. Steven Cohen. An instructor for Managing the Publishing Enterprise at New York University's Center for Publishing, Mr. Cohen is also a managing director at Scholastic, Inc. and co-chair of the White House task force, Career Vision magazine, the College Bound newsletter, and CollegeTrack Research. Thomas Woll. An instructor for Principles of Profitability in Book Publishing at New York University's Center for Publishing, Mr. Woll is currently president of Cross River Publishing Consultants, and has held executive positions with several publishing companies, including John Wiley & Sons. He has also served as publisher for Storey Communications/Garden Way Publishing, where he developed international sales for the company, and served as vice president and publisher of the book division at Rodale Press.         ©2000New York University School of Continuing and Professional Studies Information Line: (212) 998-7080 Wondering what to take? 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