CENTER NEWS
The Center for Publishing at New York University's School of Continuing and Professional Studies announced last week a new concentration in electronic publishing as part of its Master of Science program. The new specialization will be available this spring semester following the approval by the New York State Department of Education.
Courses offered as part of the concentration in electronic publishing:
- Electronic Content Development
- Magazine and Journal Publishing on the Internet
- Web Marketing and E-Commerce
- The Business of Online Publishing
"The time is now for competent, trained managers in a field that is populated by people with limited years of professional experience," explains Barry Mechanic, Vice President of Operations at the New York Post, and a member of NYU's Electronic Publishing Task Group. The Task Group, comprised of senior interactive media managers, created the new curriculum. "The program will yield managers who understand the importance of bandwidth, and the capabilities and limitations of available technologies; managers who understand the difference between print and online content, and are able to re-purpose information to fit this newer mode of communication."
"The selected teaching model for the new program is the case study method," reports Robert Baensch, director, NYU Center for Publishing. "Unlike book or magazine publishing, where solid business experience and texts are available, the newness of electronic publishing makes it highly unpredictable. This being the case, the Task Group
decided it best to closely investigate the content, marketing, revenue models, and financial affairs of both successful and floundering start-ups."
The development of NYU's electronic publishing curriculum is yet another example of interdepartmental collaboration -- fast becoming a trend in continuing and professional education -- at the School of Continuing and Professional Studies. In this instance, the School's